You run the business.
I'll handle the marketing.
A fractional Chief Marketing Officer (CMO) is a part-time marketing executive who provides high-level strategy and leadership to a company for a fraction of the cost of a full-time hire.You didn’t start your business to be a marketer. I build clear, credible marketing foundations for home builders and remodelers like you, so you can be found, look professional, and grow without hiring a full-time agency.
If this sounds like you… You're not alone.
Most home builders and remodelers struggle with marketing because they're too busy running the show.
No Time for Marketing
You're wearing every hat - sales and operations, leaving no time to plan or promote effectively.
No Clear Strategy
You've tried posting, boosting, and guessing but there's no cohesive plan driving results.
No Bandwidth or Expertise
Marketing trends change fast. You need someone who knows what works not just what's trendy.
Marketing clarity starts here
As your fractional chief marketing officer (CMO), I bring 20+ years of hands-on home building marketing and brand strategy experience to help you grow.
Strategic Direction
A clear, actionable roadmap tailored to your goals and resources, not a cookie-cutter plan.
Execution Support
From campaigns to content, I manage implementation so you can focus on running your business.
Ongoing Optimization
Continuous analysis and refinements that keep your marketing aligned and effective.
About me
I'm Lindsey Coffelt, a marketing director turned fractional CMO passionate about helping small businesses thrive. After 20+ years leading marketing and operations for one of Mid-Michigan's largest home builders, I shifted my focus to helping small businesses.
Consistently in the Top 10% of Graze Craze Charcuterie Boards & Boxes Franchisees.
Leads a 100+ Store Network Across 32 States in Monthly Sales
Appointed to Small Business Association of Michigan (SBAM) Micro Business Leadership Council (2025-2026)
2025 Marketing Award | Graze Craze
2025 Micro Business of the Year | SBAM
2025 Elected Vice President of the National Graze Craze Ad Fund Board
2024 New Business of the Year | Meridian Area Business Association
2024 Marketing & Brand Awareness Award | Graze Craze
2024 President's Award | Graze Craze
2023 Social Media Presence Award | Graze Craze
Start with my signature Local Launch Kit
It's a focused 4–6 week sprint to get your brand polished, searchable, and buzzing in your community.
You've got the business.
Let's give it the marketing it deserves.
Book a free strategy call today, and start marketing with clarity and confidence.
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