Fractional CMO for Home Builders

You build the homes.
I'll handle the marketing.

I provide high-level marketing strategy and execution for home builders for a fraction of the cost of a full-time hire.Your team already wears enough hats from estimating to production to warranty. Marketing shouldn’t be another one.

✦ Problem

Marketing isn’t your only job. But it often feels like it.

You are already managing budgets, bids, selections, schedules, closings, and warranty calls. The last thing you need is to also play full-time marketer, content creator, and CRM manager.

Marketing feels reactive, not strategic

You post only when you have time, and lead generation swings between feast and famine.

Agencies don't understand builders

Generic marketing advice does not work when you are juggling permitting timelines, trade schedules, and cash flow cycles.

Your team is stretched thin

Between estimating, production, sales, and warranty, no one has the capacity to build consistent messaging, ads, or follow-up systems.

✦ Solution

Marketing built for builders.

As your Fractional CMO, I bring 25+ years of hands-on home building marketing and brand strategy experience to help you grow.

I speak builder fluently

With over 25 years in the home building industry, I understand how every department connects: finance, estimating, sales, production, and warranty. Your marketing will align with real operations, not guesswork.

Systems built around your process

From lead capture to contract to close, I help you create marketing that flows with your sales program, selections process, and build cycles.

Results that impact your bottom line

By syncing marketing with your timelines, budgets, and goals, you generate consistent leads, improve conversions, and free up your team to focus on building homes.

Pre-Screening Form

About me

I'm Lindsey Coffelt, a marketing director turned fractional CMO who understands the inner workings of a homebuilding company from the ground up. After more than 20 years in marketing and operations for Mid-Michigan’s largest builders, I saw how often great companies struggle to connect their story to the right audience.

I spent four years as Director of Communications for the Greater Lansing Home Builders Association, helping builders and trades connect with homeowners through better storytelling and stronger branding.
For the past decade, I’ve been a one-woman marketing department at a $40M+ home building company, leading everything from brand strategy and digital campaigns to community events and media relations.
I also own Graze Craze Okemos, which consistently ranks as the top-performing store in a 100+ location national franchise network.
I was elected Vice President of the Graze Craze National Ad Fund Board, helping shape national marketing strategy and creative direction for the brand.
Along the way, I’ve been honored with multiple awards for marketing, business growth, and community leadership. My favorite wins are still helping great brands tell their stories in meaningful ways.